Sony CEO, Kaz Hirai has said in an interview, 'Why go first, when your competitors can look at your specifications and come up with something better?' Keeping this strategy in mind, Sony plans to launch the next generation PlayStation, the PS4 after the competition Microsoft launches the next generation Xbox. This strategy doesn’t seem to be perfect and it looks like Sony is the one that wants to see what the competition has to offer. As the next generation console launch is just around the corner, its doubtful that any major changes can be made to the hardware at the last minute.